OUR PLAN INCLUDES THE FOLLOWING KEY ELEMENTS:

MESSAGING STRATEGY:

We work with the client to develop a messaging strategy that is consistent with their goals and values. This involves identifying key messages that are most likely to resonate with the target audience, as well as developing messaging that differentiates the client from their competitors.

CONTENT DEVELOPMENT:

Our team of content creators develops a range of content, including blog posts, videos, infographics, and social media posts, that is designed to engage the target audience and drive results. We use a variety of mediums to ensure that the content is visually appealing, informative, and easy to consume.

MEDIA RELATIONS: 

We help clients build relationships with relevant media outlets and journalists to help them reach a broader audience. This includes developing press releases, pitching stories, and coordinating interviews with media outlets.

SOCIAL MEDIA MANAGMENT:   

We manage the client's social media accounts, creating and scheduling posts that align with the client's messaging and are optimized for engagement. Our team also monitors social media accounts for any negative feedback or comments and works to address them promptly.

CRISIS COMMUNICATION: 

We develop a crisis communication plan that outlines how the client should respond to potential crises, including how to handle negative feedback or negative press. This includes developing key messaging and identifying the most effective channels of communication to address the issue.

MEASUREMENT AND ANALYSIS: 

We use data and analytics to measure the success of the communication plan and make adjustments as needed. This includes monitoring website traffic, social media engagement, and media coverage to track progress toward the client's goals.